Sansation

1. Cheap and valuable way to market yourself or your business.

With a relatively small outlay you can market your business, your website and your products, blogs are informative and can directly engage with your target audience with changing and relevant content which then provides a perfect platform for you to promote what you have to offer.

2. Increases your connection with potential customers

Blogs provide invaluable consumer interaction through the comments section, you will learn what is working and what isn’t. Businesses can spend thousands on market research whereas a blog will deliver you this every time you post. Also by posting on your area of interest you will engage the public as if they are sitting down with you enjoying a one on one conversation.
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I remember clearly in days gone by that if you wanted to promote your business you really only had a few options to choose from. The local paper, the main city paper, the yellow pages or if you had a huge marketing budget, TV.
In fact I can still see the drained look on my in-laws faces when it was ‘yellow pages’ time, this form of advertising cost their small business many thousands of dollars every year, but for them it was a necessary expense as it was for many other businesses because if you were not in the yellow pages you could really expect a massive loss in turnover.
Times have changed thankfully. Continue Reading →

My wife needs an operation, it will hopefully sort out a few problems she has been having lately and make her ‘function better’. The thing is it is going to cost a small fortune. We were sitting in the surgeon’s office whilst she was having her consultation and he was going over how short the operation was and that unless there were complications it should all be straightforward etc., and then he slipped a piece of paper in front of my wife to sign and she slipped it over to me. It took me all my energy not to run out of that room screaming in pain! Instead I sat there quietly whilst my wife signed away our money! After all she needs this operation and if she doesn’t have it there will be bigger problems to face in the future.
Interestingly that brings me to computers. Continue Reading →